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“IVY ART” is a long-term project launched by Tianjin IVY Animation Ltd. which aims at introducing, promoting and supporting young artists in China. Contemporaneity, professionality, diversity, artistry and innovativeness are the characteristics of the project. The project is committed to form an eco-chain for the sustainable development of young artists and to build a communication platform in order to let art goes back to the reality and contacts with the public.
We concentrate on discovering young artists with the spirit of the time and innovation, artistic dream and creative enthusiasm. The project will accept artworks from different approaches and there is no limit to the theme and form of artworks and candidates. “IVY ART 2014 - First Promotion Exhibition of Chinese Young Artists” was held in Beijing at Inside-out Museum on 13 September 2014 under the cooperation between IVY Cultural Communication Ltd. and Chinese Artists Association, nearly a hundred young artists’ artworks which were selected by critics, curators and artists totaled 11 people were displaced on the exhibition.
We attach great importance to the growth and development of young artists. The exploration of a new brokerage model is ongoing; this new model enables artists to focus on art creation in a more comfortable environment. We also associated with authoritative artists, critics, curators and consultant group in order to provide long-term concentration, cultivation and supporting to young artists. Therefore, we set up IVY Public Welfare Fund for helping and supporting young artists and youth who are interested in art, promoting innovation and artistic experimental projects. We’ll hold public educational activities every year such as a lecture named IVY ART Hall which aims to spread cultural art in art academies and public in various forms, broaden the horizon of young artists and popularize public art culture education.
We stress positive public communications and attach great importance to art quality. Under the age of revolution in new technology, life and communication means, we study the transformation of art existence through the statistic expression of art and entertaining experiment, represent the art creation process by mass media such as TV, internet in a new art promotion model to achieve the connection and effective communications between art and public which arouse the enthusiasm and stimulate the interests of public visually and adequately. We’ll try various kinds of cross-border art cooperation actively in the field of fashion, public affairs, technology and business to meet the demand of the market and reach all kinds of dialogues.
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